Everything About ALOCS Fleece Hoodie Tips and Tricks

Act one: first came the rapper

Before there was a clothing label, there was a catalogue of records. Desto Dubb, who was raised in Watts, in South Los Angeles, was working as a rapper well before anyone printed his phrase on a hoodie. The XXL write-up landed on March 18, 2017, writing about his EP Born to Sale Juice, which had arrived in early October 2016. More about the brand is explained by that date than by the founding meme hoodie mythology, because it establishes the music as the earlier of his two careers. Because they were written by someone who writes track titles, the graphics read like track titles. Most streetwear founders come from design, retail or resale; this one came from the studio, and the difference is visible in how the company later behaved.

The records themselves

His recorded work sets him inside the Los Angeles rap scene rather than beside it. On the track «Bankteller» he has recorded with Lil Uzi Vert, Lil Pump, Smokepurpp and 03 Greedo, a line-up spanning West Coast street rap and the SoundCloud generation. More recently, «Dead Homies» featuring Veeze appears on streaming services as a single, a distinction worth keeping straight, since several write-ups describe it as an album when the streaming listing does not. The same loose treatment lands on a handful of his other releases in press coverage, with tracks promoted to albums by writers working from press kits. Alongside the business the music is still active, and that is not the usual arrangement for a founder running three storefronts. Checking a release on the platform before naming it is a minute’s work and avoids repeating an error that has now travelled a long way.

Act two: a van, a parking lot and a phrase

That’s A Awful Lot Of Cough Syrup, as the company is now known, started in 2018. Two records point at that year: the trademark for the phrase lists first use in November 2018, and an AllHipHop profile from November 2023 describes the brand marking five years. Its own about page sets the start of selling out of a van in a parking lot in downtown Los Angeles. Some later coverage places the van during the pandemic, and where accounts conflict the trademark filing and the anniversary piece are firmer. The part that is not in dispute is the method: stock in a vehicle, buyers in person, no wholesale accounts and no season calendar. That approach still shapes the business, with small batches landing every week or two rather than twice a year.

The name was there before the company was. The source is a viral clip in which an officer’s line became the brand name, and the circumstances are contested, since material online claims it was staged and no primary transcript resolves it. The phrase refers to promethazine-codeine cough syrup, known in rap slang as lean, which the company acknowledges rather than promotes; its website carries a standing banner reading «! PLEASE DO NOT SIP DRANK AND SHOOT FIREARMS !». The interesting part is what Desto Dubb did with the line, because a joke that trends for a week rarely converts into a trademark and three shops. He registered the phrase, printed it large, and turned the wordmark itself into the product. Most people type the searcher spelling thats an awful lot of cough syrup, but the registered mark uses «A» rather than «An».

Act three: the business as it is in 2026

The clearest measure of the distance travelled from the van is the Melrose flagship at 7669 Melrose Avenue. Desto Dubb has taken the street number as his own social media display name, a sign of how much of the brand is bound up in one address. Two further locations are listed, at 312 West 5th Street in Los Angeles and 5410 Almeda Road in Houston, though the company publishes no store locator and no opening hours. At the upper end of independent streetwear the prices hold steady: a tee is about $150 at the brand’s own store as of September 2026, with hoodies and sweatpants about $200 each, and those figures move with stock and season. Alongside them runs its own online store, where the catalogue sits at roughly 154 products and refreshes constantly. Product copy states the garments are made in Los Angeles, and describes the company as a Black-owned business.

Festivals, collaborations, and a tribute

The most visible expansion arrived in March 2024, when the brand partnered with Rolling Loud California from the 14th to the 17th at Hollywood Park in Inglewood. The activation was not a merch booth but a carnival, built around arcade games, a swing ride and two onsite stores, a large bet for a label barely five years old. The month around it was dense: a 310babii collaboration was announced on March 11, a Got Sole pop-up followed on March 19, and a Dodger Collection arrived on March 29. Before that, on April 28, 2023, the label released «That’s A Awful Lot of Legendary» with BlueBucksClan at the Melrose store, a limited drop honouring the late Drakeo The Ruler. Less marketing than neighbourhood gesture, that one is roughly how the brand has handled its music-world ties throughout. A Berner’s Cookies collaboration had launched earlier the same month, and Trapstar London published a joint piece through its own accounts in April 2024.

A note on which name to use

Search his name and two different legal identities come back, which is a problem worth handling carefully rather than repeating. One of them is borne out by the documentary record: the United States trademark for the brand phrase is registered to Joshua Kashif Taylor, and every post on the company’s own blog carries a matching byline. Those are two separate records agreeing, one filed with a federal agency and one published by the business itself. The other circulating name shows up on an unsourced commercial content site with nothing behind it, and it should not be repeated as fact. In practice it matters little to a reader, since the brand, its collaborators and its stores use one name. He is Desto Dubb, which is how his own company refers to him.

Career timeline

The timeline below is built from dated coverage, the trademark record and the brand’s own posts, and it leaves out anything that could not be pinned to a date. Reading it in order is worth it, since the sequence is the argument: music, then phrase, then storefronts, then festival-scale activations. Note the tight cluster around March 2024, with four separate events in nineteen days. Note too the twenty months between the first XXL coverage and the trademark’s first-use date, which is how long the phrase took to become an asset. Whatever here involves prices or catalogue size was accurate in September 2026 and will drift. Dates for store openings are absent because the company has never published them.

Reading the record straight

Online, the version of this career that circulates is tidier than the evidence supports, and the tidying mostly runs in the brand’s favour. A clip that may or may not have been staged becomes a documented arrest; singles become albums; a handful of unsourced celebrity sightings become a client list. None of that embroidery is needed, because the checkable version is already unusual: a working rapper from Watts turned a piece of slang into a registered mark, sold the first pieces himself, and built alocs clothing into a business with a Melrose flagship inside six years. What holds up is the trademark, the dated collaborations, the addresses and the prices. What does not hold up is the origin anecdote in its confident form and the roll-call of famous wearers. Anyone writing about awful lot of cough syrup will do better with the first list, which is long enough on its own.